Pixielicious

pixie lott

Earlier today I went to see gorgeous new popstar Pixie Lott play four songs in a studio in North West London to a bunch of journalists. Events like this are always (I assume!) intimidating to the popstar because industry people NEVER SHUT UP at gigs, particularly when listening to something they don’t know. The only time I’ve seen that happen was when a vaguely journo heavy crowd watched the Scissor Sisters debut ‘I Don’t Feel Like Dancing’ at Popstarz. Normally the popstar is on a brightly lit stage and the industry peeps stand at the back mumbling. This time we were all sat in a bright daylight lit room, perfect silence watching, even whooping Pixie on. Intense, intense, intense and probably the reason her eyes were fixed firmly above us all.

While her old artwork was girly and young, Pixie’s suddenly been transformed into a gorgeous, long legged, sleek haired beauty. Somehow the video for debut single ‘Mama Do’ doesn’t really do her justice, although the song is a brilliant updating of a song you might expect the girls in jail in Chicago to sing. The highlight though of today’s show was soulful ballad ‘Cry Me Out’. Live she just nailed it, packed full of emotion, both her and the audience were nearly in tears at the end. Jennifer Hudson eat your heart out.

[youtube]http://www.youtube.com/watch?v=3GRV5_yXlHw[/youtube]

(I find myself troubled writing about someone born in 1991.)

Pixie

Isn’t Pixie Lott a brilliant pop star name? Coming out of Mercury Records in 2009, Pixie is a 17 year old singer songwriter who was plucked from stage school and sent to American to make amazing soulful pop with the likes of Darkchild and Babyface. Is this a formula for an instant diva?

Pixie’s songs have an instant American hit quality to them, with the Ryan Tedder-eque ‘Without You’ a reminder of something like Jo-Jo’s brilliant ‘Leave Get Out’. The soulful ‘Mama Do’ sounds like it was originally destined for Mutya (are Mercury re-using a song perhaps?), ‘Boys and Girls’ is super cute and ‘The Fall’ showing off a less annoying version of Natasha Bedingfield. 

Interesting to keep an eye on, there are big bucks behind this project and you’ll no doubt be hearing her all over the radio come summer. File next to Leona rather than Amy.

Listen to Pixie on her myspace (def. Mama Do!)

(props to Ben!)