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Someone sent me this bizarro Pepsi commercial Britney did for a Superbowl advert spot many years ago.

Totally random and I love how 2001 Britney actually seems the most dated.

Earlier in the year I thought Marina & The Diamonds had somehow been left after the Sound of 2009 poll. Secretly everyone was gently taking their time to make sure the Sound of 2010 poll had her at the top or at very least the top 5. In the ever confusing world of buzz singles, limited release, digital only, the video for her FIRST SINGLE PROPER (i.e. the first single on a major label) seems to have just hit the web.

Marina looks absolutely gorgeous but I’m hoping this isn’t another case of ‘loved by the critics (at first), written about to the point of boredom and then generally ignored by the public’ a la Little Boots. The chorus of this is much poppier than anything else we’ve heard from Marina before and it includes these outstanding lines that will quite easily make Adrian explode:

‘He said ‘OH MY GOD, You look like Shakira
No, no you’re Catherine Zeta
Actually my name’s Marina’

It’s like a 2010 answerback song to this that should be sent back in time ten (TEN!) years as a warning:

Every generation has its fallen hero and Britney Spears is ours. Yet despite being released at the height of her madness, 2007′s Blackout proved that Britney could still create brilliant pop moments. Now, just over a year later, Circus arrives with an overwhelming swell of public support behind it.

While Blackout was 45 minutes of eye-rolling, crotch-crunching, but utterly brilliant insanity, Circus is, like Britney herself in recent months, a touch calmer. Sometimes it works, like on the disconcerting ‘Unusual You’, an electro ballad of Robyn-sized proportions, or the serene ‘Blur’, documenting Britney’s last two years through lyrics like “I can’t remember what I did last night”. Other times, like on the sickly ‘My Baby’ – an ode to her children including a mawkish reference to their “tiny hands” – it goes horribly wrong.

To be honest, though, all we really want from Britney is floor-filling pop to live up to ‘Womanizer”s manic sirens. ‘If You Seek Amy’ is a secretly filthy playful romp, while ‘Kill The Lights’ is a scathing attack on “Mr Photographer” who stalks her every move. Our favourite moment lies in the slow-motion middle eight of ‘Shattered Glass’: we can just imagine Britney, in full diva mode, strutting through a icy forest, completely back in control.

Circus is an album of highs and lows, but there’s a danger we’re just so excited about Britney surviving that we’re happy to accept mediocrity. ‘Womanizer’ is probably the album’s only iconic moment, but it certainly proves there’s fight yet in the girl we’d almost written off for good.

Originally published by Orange Music

Looking like this was recorded about 4 years ago. Amazing.