Dragon Card

You might think they are cool, but essentially all music “journalists” are a bit geeky. And in London there’s something about the tube that brings out the geek in most of us. So, if you’re trying to promote your new band to a bunch of journalists (or bloggers) then the guaranteed way to get them all writing about them the next day is to hand out these:

Non-Londoners – this is a little wallet in which you keep your oyster card. It normally looks something like this. And it’s the most amazing piece of pop promo ever – labels take note! One person got it out of their goody bag last night and the rest of us literally ran to make sure we got one. Brilliant.

I’ve been playing Dragonette for a while at clubnights (they played Rockstarz back in November) but last night was their big proper launch. Unfortunatly they seem to be releasing “I Get Around” – a song I don’t think is that hot as their debut single, but I think the label are taking a slow burn approach on this one? Check their myspace to hear the single as well as the awesome Competition and Take It Like A Man (which sounds a bit like Keane “Is It Any Wonder”. No? Just me.)